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Telling Your Brand's Story with Content Marketing: Chipotle

Telling Your Brand's Story with Content Marketing: Chipotle

Today was a hectic day. I was running late this morning so I didn’t have time to make breakfast or lunch. On top of that, I had a mean to-do list loaded with time-sensitive tasks that needed to be taken care of at the office ASAP. By the time I was able to leave for a few errands, it was 4pm. A fast-food option would have to do, so I hungrily stumbled into Chipotle.

I brought back my steak bowl to eat at my desk, but I was already in that sluggish state past hungry, so I slowly took each bite. When I started to get full, I realized I had been staring at something peculiar: my Chipotle drink cup. Through my half blurred stare, I saw the cup was covered in the brand’s colors of brown and white - nothing out of the ordinary. After focusing my vision, I realized that most of the cup was literally covered in an essay...