Social Media

Everyone Owns a Media Company

Everyone Owns a Media Company

This is paraphrased from the interview Seth Godin did on the #AskGaryVee Show, Episode 185. One of Seth’s main points was that too many people use social media only to consume because that is what social media are optimized for. However, the true power of social media is the ability to create. He goes on to say that people refrain from creating out of fear. Do you create content on social media or do you only like, comment, and share? If you do not create content, what is stopping you from doing so? 🤔

Your Social Media is Your Story

Your Social Media is Your Story

As social media continue to become major forms of communication, be aware that every single thing you post is a reflection of yourself. This is true whether you are using social media for personal or professional goals. We all know that our lives are made up of SO much more than what we post. Still, it's natural for people to make judgements and associations based only on what they see.

Telling Your Brand's Story with Content Marketing: Chipotle

Telling Your Brand's Story with Content Marketing: Chipotle

Today was a hectic day. I was running late this morning so I didn’t have time to make breakfast or lunch. On top of that, I had a mean to-do list loaded with time-sensitive tasks that needed to be taken care of at the office ASAP. By the time I was able to leave for a few errands, it was 4pm. A fast-food option would have to do, so I hungrily stumbled into Chipotle.

I brought back my steak bowl to eat at my desk, but I was already in that sluggish state past hungry, so I slowly took each bite. When I started to get full, I realized I had been staring at something peculiar: my Chipotle drink cup. Through my half blurred stare, I saw the cup was covered in the brand’s colors of brown and white - nothing out of the ordinary. After focusing my vision, I realized that most of the cup was literally covered in an essay...

LinkedIn for Teens

LinkedIn for Teens

TEENS, start building your personal brand now by creating a LinkedIn profile. This is from LinkedIn’s Family Center: First, fill out your profile. When you create your profile, think about establishing your "personal brand", - how you want to be known by others. You can also let people know about what you've achieved at school and where you hope to be in the future. Second, connect with friends, classmates, teachers, and anyone else who could potentially help you in your career. You never know where an opportunity will come from! Finally, you can also use LinkedIn to search for and apply for internships. 

What is An Algorithm?

What is An Algorithm?

It’s important to be aware that your feeds, streams, and search results are carefully curated using algorithms to provide you with content that has been determined to be most interesting to you, based on your previous behavior. Many content based platforms, including Facebook, Instagram, and Twitter, use algorithms to select the content that you see. So if you engage with content about a specific topic or from a specific user, you will see more of that similar type of content the next time you log on. 📲❗️

Why Every High School Should Teach A Social Media Class

Why Every High School Should Teach A Social Media Class

Josh Spector on why every high school should teach a social media class. “We’ve handed a world-changing technology to a new generation without giving them any instructions on how to use it.”