Content Marketing

Your Social Media is Your Story

Your Social Media is Your Story

As social media continue to become major forms of communication, be aware that every single thing you post is a reflection of yourself. This is true whether you are using social media for personal or professional goals. We all know that our lives are made up of SO much more than what we post. Still, it's natural for people to make judgements and associations based only on what they see.

Telling Your Brand's Story with Content Marketing: Chipotle

Telling Your Brand's Story with Content Marketing: Chipotle

Today was a hectic day. I was running late this morning so I didn’t have time to make breakfast or lunch. On top of that, I had a mean to-do list loaded with time-sensitive tasks that needed to be taken care of at the office ASAP. By the time I was able to leave for a few errands, it was 4pm. A fast-food option would have to do, so I hungrily stumbled into Chipotle.

I brought back my steak bowl to eat at my desk, but I was already in that sluggish state past hungry, so I slowly took each bite. When I started to get full, I realized I had been staring at something peculiar: my Chipotle drink cup. Through my half blurred stare, I saw the cup was covered in the brand’s colors of brown and white - nothing out of the ordinary. After focusing my vision, I realized that most of the cup was literally covered in an essay...